From the category archives:

Digital media

Don’t just ask the obvious questions when selecting a digital agency

09 February 2010
Thumbnail image of Thomas the Tank Engine

Which of the following questions do you think you would least likely ask a digital agency at a pitch meeting for a project to redevelop your website? 1. Would you like a cup of tea or coffee? Water, perhaps? 2. How do you plan to ensure that the website you design and build for us [...]

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Business analysts, don’t be stooges – ask to be sat by the CEO

28 December 2009
The Three Stooges make a mess of accurately capturing a requirement

No one wants to be seen as someone else’s stooge, not even a business analyst, which I consider myself to be (among other things). But this, I feel, is often the way BAs are seen by others. The reason for this is often where the BAs are situated within their organisation. In fact, the question [...]

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Nearest Tube iPhone app sees augmented reality becoming really useful

19 August 2009
iPhone 3GS displaying the Nearest Tube app

While I’m still feeling some pangs of guilt about my recent desertion from the Windows Mobile platform and my conversion to the iPhone 3GS, those pangs are becoming less frequent and less painful the more I use my iPhone (it’s magnificent) and I become more and more convinced that the platform currently offers by far [...]

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You are so right, Matt – develop first, design later

13 August 2009
Image of my first threaded discussion in a tiny thread website

Twitter has many attributes, not least the fact that it has a very limited, but very compelling, feature set (yes, limited is a plus when it comes to functionality), but regular users, especially those who use the service to hold conversations, have missed the ability to hold those conversational tweets together in a thread. So, [...]

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If the photo fits, who cares if it’s culturally relevant?

02 August 2009
HSBC's advert for UK mortgages showing a US-style house

How significant is cultural relevance to a successful advert? Well, not at all, it would seem, if we are to assume that HSBC’s advertising agency hasn’t made an enormous gaff. If cultural relevance is important, then HSBC may feel that its advertising agency has handed it a bit of a pig-in-a-poke with the bank’s latest [...]

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Shame your IT to get rid of Internet Explorer 6

23 July 2009

I know that some of of you are still plagued by Internet Explorer 6, usually because of the demands of your IT department. You should look at this site, HEY-IT, which will help you launch your campaign to get rid of it now.

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Why do you use Google? Because it looks pretty, because of its brand, or because it works?

08 July 2009
Image of someone using Google Maps

Why do you use Google? Don’t bother to answer, as I’ll take a wild guess. It’s because you want to find something. Am I right? It wasn’t the most difficult job I’ve ever had. It’s a blindingly obvious reason that almost doesn’t need stating (I’m sure that won’t stop some university department applying for a [...]

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