From the category archives:

Business analysis

Don’t just ask the obvious questions when selecting a digital agency

09 February 2010
Thumbnail image of Thomas the Tank Engine

Which of the following questions do you think you would least likely ask a digital agency at a pitch meeting for a project to redevelop your website? 1. Would you like a cup of tea or coffee? Water, perhaps? 2. How do you plan to ensure that the website you design and build for us [...]

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Business analysts, don’t be stooges – ask to be sat by the CEO

28 December 2009
The Three Stooges make a mess of accurately capturing a requirement

No one wants to be seen as someone else’s stooge, not even a business analyst, which I consider myself to be (among other things). But this, I feel, is often the way BAs are seen by others. The reason for this is often where the BAs are situated within their organisation. In fact, the question [...]

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