19 August 2009
While I’m still feeling some pangs of guilt about my recent desertion from the Windows Mobile platform and my conversion to the iPhone 3GS, those pangs are becoming less frequent and less painful the more I use my iPhone (it’s magnificent) and I become more and more convinced that the platform currently offers by far [...]
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02 August 2009
How significant is cultural relevance to a successful advert? Well, not at all, it would seem, if we are to assume that HSBC’s advertising agency hasn’t made an enormous gaff. If cultural relevance is important, then HSBC may feel that its advertising agency has handed it a bit of a pig-in-a-poke with the bank’s latest [...]
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